Pirate4x4.com 2011 Advertising Rates
Pirate4x4.com is the largest off road oriented website in the world with 2,000,000+ visits viewing 21,000,000 pages per month. Pirate4x4 chews up multiple terabytes of cyberspace bandwidth each month! Our social networking forum is the largest off road oriented forum on the Internet (according to Big-Boards.com) with 11,500,000+ posts by our registered members. Pirate4x4.com is hosted in a secure, high tech facility in Detroit, MI, on five dedicated servers. Each server runs dual Xeon Intel processors, eight gigabytes of RAM, and redundant SCSI hard drives in RAID arrays. Our web servers are monitored 24/7 and have a 99.9% uptime guarantee. To put this computer mumbo-jumbo into perspective, we are larger than all of the off road print magazines combined. Pirate4x4.com has seen a consistent growth rate of 25% over the past 5 years.
Below is a screen shot of a traffic report from Google Analytics, the industry leading and most accurate traffic statistics tool.
From its inception in 1996 as a simple club website to the industry's most dominant media source, Pirate4x4.com's mission has always been to bring the best content to off roading enthusiasts all over the world.
So what does this mean for your business? It means that we can help you grow. Unlike the print industry, we do not just want to take your money, give you an ad, and move on to the next guy. We strive to be partners with our advertisers, and do whatever we can to increase your bottom line.
In addition to our traditional banner advertising programs, we offer several other programs. Below is a complete listing of all of our current ways to help your business grow:
Premium Banner Advertising (Top of Each Page)
The best advertising option for businesses who really want to be seen. Our ad campaigns have been wildly successful for companies such as Interco tires, Randy's Ring & Pinion, and Maxxis Tires. We use state of the art ad serving software that distributes your banner ads throughout the day, giving you your allotted impressions evenly throughout the day. Your ad is seen throughout our entire site, from our cutting edge tech articles to the bustling bulletin board, your company will get maximum exposure. In addition to your ad being in general rotation, your ad will be displayed in our Marketplace as well. You will also receive a complimentary Vendor Yellow Star (standard cost is $240/yr.) good for the life of your ad campaign, so you can interact with our readers on the Bulletin Board.
2011 Premium Banner Ad Rates
Monthly Impressions |
3 month contract |
6 month contract |
1 year contract |
Monthly Rate |
Monthly Rate |
Monthly Rate |
|
100,000 |
$350.00 |
$315.00 |
$280.00 |
200,000 |
$686.00 |
$617.00 |
$548.80 |
300,000 |
$1,017.00 |
$916.00 |
$814.00 |
400,000 |
$1,344.00 |
$1,210.00 |
$1,075.20 |
500,000 |
$1,663.00 |
$1,496.00 |
$1,330.00 |
600,000 |
$1,974.00 |
$1,777.00 |
$1,579.20 |
700,000 |
$2,279.00 |
$2,051.00 |
$1,822.80 |
800,000 |
$2,576.00 |
$2,318.00 |
$2,060.80 |
900,000 |
$2,867.00 |
$2,580.00 |
$2,293.20 |
1,000,000 |
$3,150.00 |
$2,835.00 |
$2,520.00 |
Banner ads are based on a per impression basis. Each time your ad appears on Pirate4x4.com it is counted as one impression. So for example, if you wanted your ad to be displayed 300,000 times per month, you would buy 300,000 impressions.
All contracts will be billed for subsequent 3 month period
Accepted ad formats are .jpg, .gif, and .swf. Dimensions are 468 pixels wide, and 60 pixels tall. Maximum file size is 35k. If you cannot produce an ad, we would be happy to help.
Standard Banner Ads (bottom of each page)
If you want more than an entry level campaign, but aren't ready to spend top dollar on our Premium Ad campaign, the Standard Banner Advertising campaigns are for you. At a CPM of 25% less than our Premium Banner campaigns, these campaigns are priced right. We use state of the art ad serving software that distributes your banner ads throughout the day, giving you your allotted impressions evenly to everyone. Your ad is seen throughout our entire site, from the tech articles to the bulletin board, your company will get maximum exposure. In addition to your ad being in general rotation, your ad will be displayed in our Marketplace as well. You will also receive a complimentary Vendor Yellow Star good for the life of your ad campaign, so you can interact with our readers on the Bulletin Board.
2011 Standard Banner Ad Rates
Monthly Impressions |
3 month contract |
6 month contract |
1 year contract |
Monthly Rate |
Monthly Rate |
Monthly Rate |
|
100,000 |
$262.50 | $236.25 |
$210.00 |
200,000 |
$514.50 | $462.75 | $411.60 |
300,000 |
$762.75 | $687.00 | $610.50 |
400,000 |
$1,008.00 | $907.50 | $806.40 |
500,000 |
$1,247.25 | $1,122.00 | $997.50 |
600,000 |
$1,480.50 | $1,332.75 | $1,184.40 |
700,000 |
$1,709.25 | $1,538.25 | $1,367.10 |
800,000 |
$1,932.00 | $1,738.50 | $1,545.60 |
900,000 |
$2,150.25 | $1,935.00 | $1,719.90 |
1,000,000 |
$2,362.50 | $2,126.25 | $1,890.00 |
Front Page Advetising Options
Do you want the best performing ad on Pirate4x4.com? So do many other companies, so you'll have to get on the waiting list! Your ad can be the only ad at the top of our front page with a single banner or you can rotate as many ads as you'd like. This is our most desirable ad campaign which gets the highest click through rates of any other location on Pirate4x4.com. Pricing is $2,500/mo. Please contact camo@pirate4x4.com or call us at 530-333-4847 for more information.
If you really want to create a presence, Pirate4x4.com offers large tower ads on our front page. These ads have different pricing structures based on their position, and are the second most effective ads in our advertising program. Please contact camo@pirate4x4.com or call us at 530-333-4847 for more information.
Tower Ad Pricing Structure (see image above for reference)
Left column 1st position $2,200 per month
Left column 2nd position $1,200 per month
Left column 3rd position $800 per month
Left column 4th position $700 per month
Left column 5th position $700 per month
Right column 1st position $2,300 per month
Right column 2nd position $1,300 per month
Right column 3rd position $850 per month
Right column 4th position $700 per month
Right column 5th position $700 per month
Tower ads a 160 x 400 and a max file size of 50k
Product Reviews
The Pirate4x4.com product review program is a fantastic way to get your company exposure! It's simple; you supply us with the product of your choice, and our staff will install your product on one of our test vehicles. The staff member will do a thorough writeup complete with detailed photos of the installation and performance of your product. You will be able to review the article before the article goes live. Our readers are 95% more likely to buy a product we recommend. Check out our latest reader's survey results for more information. There is no charge for a standard product review, other than the product itself. The product submitted must have a minimum value of $100. For more information, contact us.
Billavista Technical Product Reviews
If you think your product is up to the task, you can submit it for a full-blown Billavista review. For an example of a Billavista review, click here. Exclusively on Pirate4x4, Billavista's articles are unrivalled by anyone in the industry, and are the most comprehensive and well-known technical articles of their kind. A $400 fee is required for a Billavista Technical Review, as an incredible amount of time and many resources are utilized in their creation. For more information, contact us.
Vendor Yellow Star
The yellow star program on our bulletin board is quite simply the cheapest, most cost effective advertising tool for your company today. For a mere $240/yr., your company will be able to post up products for sale in our Vendor's Showcase area of our bulletin board. You will also have access to our hidden "Vendor's Lounge" where you will be able to discuss business ideas, practices, and tips with other companies in our industry. You will be able to do product giveaways on our forums (very popular, low-cost method of advertising) and will get all the standard benefits of red star membership on our board, such as the ability to post pictures, a larger PM box, etc. For more information on this program, click here.
If you would like to discuss advertising opportunities with us, you can contact our sales and marketing team at: camo@pirate4x4.com or you can call us at 530-333-4847 and ask for Camo.
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